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FORMS & FIELDS

Applying research-led guidelines to the application of personalisation

Sweepr’s unique 7 Principles of Personalisation, sit at the very heart of everything we do, creating the benefits of human touch within a digitally automated connection.

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Sweepr’s story began back in 1999 when Alan (CEO) and Jim (CTO) first arrived to work at a new start-up on the very same day. Colleagues at first, they quickly became close friends and developed a strong partnership over the next 22 years.

As colleagues they not only learnt they share a passion for exploring new technology, but also that their complimentary skills could be applied to build simple solutions to common industry challenges that they saw in their day-to-day work lives.

It was in a pub in 2009 (as where all great ventures begin), that their first company Brite:Bill was born. Brite:Bill, is an enterprise software company that today serves in excess of 200 million bills every month and was sold to Amdocs in 2016 with much success attributed to the team’s obsessive focus on the customer’s experience.

Although the company was sold, the lessons remained, and Alan and Jim understood that to truly transform a customers’ experiences, they must first feel that a service or interaction is uniquely personalised to the customer’s needs.

This became the impetus and focus for the next phase in their journey.
Bringing with them many of the Brite:Bill team in tow, Alan and Jim would continue to transform customer experiences in the digital space further by combining leading edge technology, human psychology and world class design. They understood that digital consumer-to-business interactions could be done better – much better – in a way that truly personalises the experience for each individual user. They applied their wizardry to a new platform: a platform that would be relevant, inspirational and impactful; requiring a level of personalisation understanding that has to date, been overlooked.

And so Sweepr was born…

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