Author • Edit • Deploy • Optimise
Sweepr’s Experience Builder has been designed to author specific interactions and to orchestrate multi touch point Customer Journeys. Experience Builder is easy to use and empowers you to incorporate Sweepr’s 7 Principles of Personalisation into each interaction.
Rapid Deployment for the moment your customers need you most
Sweepr’s Experience Centre assists you in interacting with your customers in all eventualities. Interactions and Journeys can be built to target known frequent customer queries but can also be used to rapidly react to emerging trending queries.
The true meaning of Omni-Channel
When curating digital relationships with your customers one of the key challenges faced is rendering such interactions so they can be deployed on a multitude of channels, without compromising UX. This allows customers to switch between your digital channels with an expectation of a consistent experience having more or less the same functionality in each. This removes the challenge of your content and designs being replicated to different platforms that have varying interfaces. Experience Builder’s omni-channel ready format templating includes tenant specific UX and CX capabilities, to be instantly deployed.
Interactions initiated by you
The Sweepr RTIM can trigger outbound communications to your customers based on a time schedule or occurrence of any of a range of pre-configured events. Through previous interactions, Sweepr Customer Knowledge Toolkit can develop an understanding of your customers preferences which when combined with the 7 Principles of Personalisation will ensure your customer receives a highly individualised communication.
Personalisation is powered by Context
The Sweepr platform gathers diagnostic data from the user’s connected devices and services in real-time. Our understanding of widely varied network topologies enables high quality, specific customer care. Diagnostics can be applied in such a way, that an interaction to respond to the customer’s query is specific to the performance of the product or service in question. It can then be used as an event trigger, to initiate a customer outbound notification, in order to help them optimise their product or services, as well as notify them of outages that may be of interest to them.
The Sweepr Personalisation Assistant
We give you the tools to make every interaction authored a truly personalised experience. Sweepr’s 7 Principles of Personalisation come to life using both our sophisticated Rules Engine and Personalisation Branching. At various stages of interactions the 7 Principles of Personalisation can be used to create engaging content, while maintaining a sense of humanised conversation.
The Personalisation Assistant guides you to personalise your interactions in 3 easy steps:
When authoring individual steps within the interactions, you can access the ‘Principle Guide’ to see how our 7 Principles of Personalisation can be most effectively applied to that particular step. For example, in steps focused on communicating information to the customer, we might suggest that you use terminology appropriate to their aptitude level and the number of times they have asked the same question.
Branching & Rule Logic
At various stages of each interaction the 7 Principles of Personalisation can be applied to create branching. Using the Sweepr Personalisation Assistant you can choose which attributes within each Principle best influences the interaction content.
As you are authoring an interaction the Personalisation Assistant will let you know to what extent each Principle of Personalisation has been used. Sweepr algorithms will intelligently calculate the level of personalisation vs the steps in your interaction and show where you may wish to make improvements.